Capping off the end of a busy retail weekend, online sales for Cyber Monday in the U.S. increased 7.1% year over year, reaching $14.25 billion, according to data from Adobe Analytics.
The five-day period from Thanksgiving to Cyber Monday generated $44.2 billion in online sales overall, up 7.7% from 2024, per Adobe. For the second holiday season in a row, Adobe found that online spend on Black Friday increased 9.1% year over year to $11.8 billion — outpacing Cyber Monday.
Usage of the short-term financing option buy now, pay later drove $1.03 billion in online spend, a 4.2% year-over-year increase on Cyber Monday, per Adobe.
“Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Shoppers have also become increasingly savvy in finding the best deals and locating the right products, embracing generative AI-powered chat services and browser tools for the second season in a row."
Meanwhile, Salesforce data found that online sales for the digital shopping day rose 6% in the U.S. to $13.6 billion, with 3% order volume growth. Average selling price jumped 6% in both the U.S. and globally on Cyber Monday, while average discount rates saw marginal increases over 2024.
E-commerce giant Shopify reported its merchants hit a record $14.6 billion in sales globally over the Black Friday-Cyber Monday weekend, marking a 27% year-over-year jump. However, the company did experience technical difficulties during the busy day, noting on X (formerly Twitter) that it “had a system degradation” that temporarily limited some merchant access to admin interfaces.
Shopify’s data found sales peaked at $5.1 million per minute at 12:01 PM EST on Black Friday, and that the U.S. was the top-selling country.
The end of the Black Friday and Cyber Monday shopping period comes at a unique moment for the economy, as consumers have only just seen a return to some federal support programs that were paused during the government shutdown.
