Dive Summary:
- With symptoms such as fever and cough, drugstores are seeing over-the-counter cold and flu remedies fly off the shelves at an unprecedented rate.
- Items that are related to flu symptoms and after-care such from cough medicine to toothbrushes are top sellers, while symptomatic remedies such as Cold-EEZE are surprising retailers with their sudden popularity.
- Walgreens spokesman, Jim Cohn, concedes that the company - as other retailers are- is capitalizing on the marketing opportunities by creating flu checklists with most needed items in the event of the bug.
From the article:
"...everything from over-the-counter cough, cold and flu meds to thermometers and toothbrushes are flying off the shelves at drugstore chains, including the nation’s biggest one..."
