Dive Summary:
- Best Buy has already filed complaints with the Attorney General in Florida, stating that Walmart's price comparison ads are inaccurate, often advertising as less than other major retailers but neglecting to use identical products for comparison.
- Toys R Us also complained that Walmart advertised out of stock deals and in-store prices at the store that were higher than advertised.
- These new complaints are in light of an agreement that Walmart made in 1994 promising to stop ad comparison pricing without using identical products from other retailers.
From the article:
"...Best Buy, Toys "R" Us and a number of regional supermarket chains have filed complaints in several states against Walmart over the accuracy of its price-comparison ads. Competitors say products aren't always identical or available, but Walmart defends its ads as accurate..."