Dive Summary:
- Build-A-Bear Workshop has announced a partnership with FAO Schwartz to open a store-within-a-store concept at FAO Schwartz’s flagship Manhattan location.
- The new store will be the first in-store location for Build-A-Bear and is set to open its doors to holiday shoppers in the coming weeks.
- Build-A-Bear also enlisted the help of Microsoft, Samsung, and other leading technology companies to help design an engaging layout for the new location.
Dive Insight:
The new in-store design will be centered on providing a state-of-the-art layout designed to increase customer interaction and provide a personalized shopping experience. “We are excited to bring two iconic brands together in one location joining the magic of Build-A-Bear Workshop with the legendary FAO Schwarz, just in time for the holiday season,” said Sharon Price John, CEO for Build-A-Bear Workshop. The new store will open to shoppers for the upcoming holiday shopping season.
