Dive Summary:

• Iconic American clothing store Brooks Brothers will branch out its ‘newer concept’ store which debuted in New York in 2011. The company intends to occupy a 3,000 ft. space in Ann Arbor, Mich.
• The concept of the new ‘flatiron’ shops includes changes in merchandising and marketing, focusing on less formal apparel and attracting younger, collegiate customers.
• Although less than half the size of the original New York storefront (7,000 sq, ft,) the popular brand intends to market a full line of merchandise to both men and women.

From the article:

Along with both men’s and women’s clothing collections, the 7,200-square-foot Flatiron Shop in New York City features exposed brick walls, antique furniture, a lounge area with a TV, and a basement with a foosball table.