Dive Summary:
- Walmart, unlike Amazon, showed a decrease in overall oniline satisfaction from consumers this past year with a score of 78 falling from 79 from last years report.
- Amazon is joined by other major retailers in the top ten such as LL Bean, Vistaprint, Avon, and Scholastic.
- Foresee President citing that larger companies can and have lost sight of customer satisfaction with their online platforms and as a result have suffered.
From the article:
"...An annual holiday e-retail satisfaction report produced by analytic's firm ForeSee showed a slight deterioration in Walmart’s satisfaction score during the holidays.
Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey while Walmart.com fell in the middle of the pack..."
