Today’s Bed Bath & Beyond Inc. is vastly different than what consumers once knew.
While similar in name to the Bed Bath & Beyond retail chain shoppers may remember, the company has undergone a series of transformations since exiting bankruptcy a few years ago.
Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in 2023. The highly anticipated move followed a drop in store traffic, sales and a pullback on its well-loved coupons. This was, at least in part, brought on by its late arrival to e-commerce and was compounded by COVID-19 pandemic challenges across retail.
But the home retailer reemerged after Overstock won a bankruptcy auction with a $21.5 million stalking horse bid to buy elements of Bed Bath & Beyond’s intellectual property. The acquisition was followed by a series of major changes, with then-CEO Jonathan Johnson — who relaunched Bed Bath & Beyond’s e-commerce site and changed the company’s corporate name to “Beyond” — exiting the retailer in November of 2023.
Businessperson and TV personality Marcus Lemonis, a board member at the company, ascended to the position of principal executive officer by March of 2025.
Lemonis has embarked on an overhaul of the company, whose corporate name is now Bed Bath & Beyond Inc. In its current iteration, the company’s banners include Overstock, BuyBuy Baby, Bed Bath & Beyond and Kirkland’s Home. That’s in addition to other ventures, including blockchain-oriented investments.
But much of the actual retail work across its portfolio, such as its stores and e-commerce sites, have been revamped and are now operated by The Brand House Collective, formerly Kirkland’s Home.
Kirkland’s Home entered into a strategic partnership with Bed Bath & Beyond Inc. in October of 2024, though that relationship has since transformed into a pending merger acquisition.
“We view the purchase price as savvy, with the underlying store value likely greater than what the market was valuing [The Brand House Collective] for,” Jefferies analysts said in a Nov. 24 note regarding the acquisition news. “Of course, the ultimate ROI will depend on whether the Bed Bath brand can be reincarnated at scale with minimal operating expenses. [Bed Bath & Beyond Inc.] remains a 'show me' story.”
The major changes at Bed Bath & Beyond Inc. are part of Lemonis’ approach to making it an “asset light” retail company, all while he expands its involvement in blockchain.
Now that Lemonis has stepped down from his longtime role as CEO of Camping World, and formally taken on the CEO position at the home goods retail company, more might be in store for the Bed Bath & Beyond Inc. story this year.
To get caught up on the Bed Bath & Beyond Inc. story, here’s a timeline of everything that happened last year:
Bed Bath & Beyond's 2025
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Feb. 3Beyond announces it will acquire the global rights to BuyBuy Baby for $5 million. The acquisition includes certain assets, databases, domains, intellectual property, vendor relationships and content related to the baby retailer. The move reunites BuyBuy Baby with its former owner, Bed Bath & Beyond.
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Feb. 24Beyond says by November it will reduce its SKU count to under 6 million, down from 12 million, and by December, it will cut 1 million more SKUs plus 800 vendors. The announcement comes as the retailer reported fourth-quarter net revenue fell over 20% year over year to $303 million.
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March 10Marcus Lemonis is named principal executive officer of Beyond after the company terminates 16-year company veteran Dave Nielsen. Lemonis became a board director in October 2023 and was named executive chairman in February 2024. The company also announces a number of additional leadership changes, including expanding CFO Adrianne Lee’s role, naming Leah Putnam chief accounting officer and appointing Alexander Thomas as chief operating officer.
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March 18Beyond sells a majority stake in online retailer Zulily to Lyons Trading Company for $5 million. Following the deal, Beyond retains a 25% stake in the company. Beyond acquired the Zulily brand for $4.5 million in March 2024.
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April 28Marcus Lemonis tells analysts Beyond plans to reestablish BuyBuy Baby’s brick-and-mortar footprint after the baby retailer shuttered all of its locations in 2024. The announcement comes as Beyond reported Q1 sales fell nearly 40% as a result of its SKU elimination strategy.
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May 1Kirkland’s announces it is finalizing an additional $5 million loan from Beyond, which expands on an existing partnership between the two companies from the previous year. The two companies agreed in 2024 that Kirkland’s would open Bed Bath & Beyond stores and receive a $25 million investment from Bed Bath & Beyond.
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May 12Beyond says it will acquire Kirkland’s intellectual property for $5 million, intending to license the trademarks back to Kirkland’s. Beyond also agrees to a $5.2 million expansion of an existing credit facility with Kirkland’s.
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June 17Kirkland’s announces plans to rebrand its corporate name to The Brand House Collective, reflecting its partnership with Beyond and its brands.
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July 1Kirkland’s makes a number of leadership appointments, including Francesca’s veteran Andrea Courtois as CFO, Michael Sheridan as general counsel and corporate secretary and Mandy Gauldin as vice president of talent and culture.
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July 28Ahead of the opening of a new Bed Bath & Beyond Home store the company announces the return of its coupons — an iconic part of its history. On the same day, the company announces plans for its Overstock banner to launch an expanded fine jewelry and fine watch category with brands like Rolex and Patek Philippe.
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Aug. 18Beyond announces plans to rebrand its corporate name once again, this time reverting back to its Bed Bath & Beyond name. The move includes updating its New York Stock Exchange ticker symbol to “BBBY.”
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Aug. 20Marcus Lemonis says Bed Bath & Beyond will not open stores in the state of California, instead focusing on fast delivery of orders through its e-commerce site.
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Sept. 15Bed Bath & Beyond completes its acquisition of Kirkland’s Home trade name and brand assets from The Brand House Collective. Through the deal, Bed Bath & Beyond will expand Kirkland’s Home into wholesale for the first time.
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Sept. 16Kirkland’s Home says it will convert all of its stores to Bed Bath & Beyond locations over the next two years. However, the company will close 25 Kirkland stores by January 2026. That comes as The Brand House Collective pushes forward with more Bed Bath & Beyond Home store openings.
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Oct. 7Bed Bath & Beyond announces plans to launch a nationwide franchise system, which it expects to finalize within six months. The company said franchise locations could include kitchen, home, storage and organization, and holiday, with about 20% of merchandise being localized. Bed Bath & Beyond touts franchisee perks, like sharing “in the economics of BedBathandBeyond.com” as well as access to tokenization through the tZero blockchain platform.
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Oct. 29Bed Bath & Beyond appoints Rick Lockton as chief digital, product and technology officer, effective Nov. 3. Lockton joins with e-commerce experience from Walmart, Tractor Supply and Ashley. He will oversee tech across the company’s omnichannel partnerships, blockchain investments and home technology ventures, in addition to growing the retailer’s online business.
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Nov. 24Bed Bath & Beyond agrees to acquire The Brand House Collective. The deal, which is expected to close in the first quarter of 2026, implies an equity value of about $26.8 million and includes The Brand House Collective stock Bed Bath & Beyond already holds. In conjunction with the transaction, more than 40 stores are slated to close as the combined operation aims to cut $20 million in costs. The company says once the deal closes, Amy Sullivan, current CEO of The Brand House Collective, will become chief executive of the newly formed “Beyond Retail Group” division.
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Dec. 5Glen Cary is tapped as chief of stores for the Bed Bath & Beyond family of brands. Cary joins with over a decade of experience from Bed Bath & Beyond where he previously served as its chief of stores as well as president of BuyBuy Baby.
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Dec. 9Bed Bath and Beyond names Nora Gomez as the company’s chief merchandising officer. Gomez was most recently chief merchant at NFM (formerly Nebraska Furniture Mart).
