Dive Summary:
- Shoe giant Aldo has entered into a strategic licensing agreement with BeBe to produce a full line of footwear including sandals, closed-toe shoes, heels, flats, booties and boots.
- Launching this spring, the collection will initially be sold exclusively in BeBe stores with wholesale distribution slotted for the fall.
- BeBe CEO Steve Birkhold states that Aldo's global track record made the company a shoe-in to take BeBe's footwear to the next level.
From the article:
"...Specialty apparel retailer,Bebe,has entered into a strategic global licensing agreement with Aldo to design, manufacture and distribute Bebe’s footwear..."
