Dive Brief:

• According to a recent study from SeeWhy Conversion Academy, men are more likely have purchased retail merchandise using their mobile device than women.
• The study shows that a greater number of women have shopped online using their smartphone or tablet within the last year than men, although men are more likely to have made a purchase.
• A total of 19% percent of men and 25% of women surveyed use mobile devices to check current prices and read reviews while shopping in-store.

Dive Insight:

The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” states that women were more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%) among 18-to-24 year olds. Neraly 60% of consumers age 65 and older have made an online purchase this year.