Dive Summary:
- American Eagle has announced it is using a new tool designed by Mercent Retail offering real-time updates for product descriptions pinned on Pinterest hoping to increase sales from the traffic generated to its online site through Pinterest.
- Mercent Retail for Pinterest merges retail e-commerce sites with the Pinterest web page, instantly updating product data for items which appear on Pinterest. The service also allows retailers more control over what details are shown to potential customers.
- American Eagle CEO Eric Holland said the new service offered by Mercent enables retail merchants to “demonstrate our commitment to innovations which supplement our product assortment and empower our fans to share and celebrate our latest fashions and their favorite AEO products.”
From the article:
But while customers’ “pinning” product images from AE.com on Pinterest helps to drive traffic to the retailer’s site, American Eagle Outfitters has also faced the challenge of ensuring that visitors to Pinterest see updated product details, including descriptions, pricing and inventory availability, when they click to view a pinned item. Otherwise, pinned products can link to outdated URLs that no longer show accurate product information, such as pricing or availability.
