Dive Summary:

• Online retail titan Amazon carries out price checks on listed merchandise at a rate that far exceeds competing retailers Walmart and Best Buy.
• Amazon achieves nearly 2.5 million price checks per day on listed goods through Amazon.com.
• Comparatively, major mass retailers Walmart and Best Buy achieved roughly 50,000 price checks during the month of November on listed merchandise.

Dive Insight:

Amazon has increased the frequency of merchandise price checks on listed goods at a staggering pace throughout the year, and the e-commerce giant hasn’t limited its price-checking tendencies to physical goods. Since 2006, Amazon has modified the advertised price on cloud services over 30 times.