Dive Summary:
- With smartphones offering so much usability, consumers are utilizing their phones to do more research on products, however, most consumers 78% still opt to use their PC for actual purchases.
- While online shopping has become more accessible for smart phone users, the old stand buys still are the most popular features of smart phones.
- Harris Interactive states that understanding the use of a smart phone will help create a phone that users can truly utilize efficiently.
From the article:
"...45% of smartphone owners turn to their trusty pocket companions to research goods, a new poll from Harris Interactive finds. However, a smaller number, 23%, use their mobile devices to make a purchase..."
