5 Steps to picking the perfect domain name for your retail business
Did you know that there are over 1 billion live websites on the Internet? This means that when it comes to choosing a domain name for your retail business, you need to find something that is not already in use. Is that a creative challenge? Yes, absolutely. Is there a creative solution to this? Yes, for sure!
A few years ago, it might have been difficult to find a domain name that they like, but not anymore. Today, there are 1200+ new domain extensions to find your domain name on which opens up a huge opportunity for businesses to choose the domain name they desire without having to compromise.
What is the significance of new domain extensions?
Just as .COM means commercial and .ORG means organization, there are domain extensions for all industries now. So, there’s .TECH for technology and .STORE for retail and eCommerce. There are some universal domain extensions too, such as .SITE, .ONLINE and .WEBSITE. As a result, businesses across industries now have a vast opportunity available to them for finding a relevant, memorable and short domain name for their website.
How to choose a great domain name for your retail business?
For retail businesses, choosing a domain name with industry-relevant keywords or business-related keywords is now possible with an intuitive domain extension such as .STORE which is meant for the retail and eCommerce industry. For example, global airline Emirates has its primary website on www.emirates.com and its official merchandise store on www.emirates.store. Why did they do that? It helped them create a clear visibility as well as a unique way to brand and promote their storefront.
In this post, we will discuss 6 key tips that you can use when it comes to selecting a domain name for your retail store:
1) Keep it short, simple and meaningful
Pick a name that is easy to type and simple to pronounce in several languages. This will help you make a bold statement for your retail business. For example, www.yogaclicks.store is a simple, keyword rich domain name which explains what the business does by just its domain name. This helps in building an instant connect and credibility in the minds of the customers which goes a long way in creating a memorable brand.
www.mensfashion.store instead of mensfashion-store.com
www.mobileapp.store instead of mobileappstorz.com
2) Add a keyword here and a keyword there
Plug in your industry as part of your domain name to make it keyword rich. This is a fantastic way to re-emphasise your business and positioning each time, every time. Also, did you know that Google looks at the first 4-5 words of any URL as one of the ways to decide if the page is worth showing up in the organic search rankings?
www.magazine.store is a great choice for an online magazine store.
www.partydress.store is an amazing option for a party dress store
3) Keep away the clunky stuff
Hyphens, filler words (hub, HQ), numbers (flowers4u, grooming2pets) and miss-spellings (planaroadtrrip, komputorstore) are not going to help you make a stellar brand. Keep it light, clean and memorable.
4) Do a background check
Don’t register a domain name that has a copyrighted word. For example, if you buy a domain name with the word Viacom, it can invite legal trouble from the media giant. Also, if you have a unique brand name, it’s advisable that you have it trademarked to to protect your brand from future infringement and brandjacking.
5) Take these safety steps
A few basic steps that you should take while registering your domain name are:
Find a registrar that is accredited by ICANN
Read your domain registration agreement
Provide your correct details such as name, contact email, etc
Invest in privacy protection
Renew your domain each year before it expires
Keep the access of domain registration panel with trusted sources only
6) Renew it in time
Do not ignore any emails from your registrar at any point in time. It could be a notice to renew your domain name. Any lapse in renewal may result in you losing the ownership of the domain name forever. Someone else can buy your unrenewed domain name and use it for something inappropriate that may hurt your brand name.
That’s it! Now you are all set to buy a domain name for your business right away.