Dive Summary:

• New 4G internet speeds could increase the UK retail sector by more than £1.7 billion a year, as faster and more reliable connections become available for UK consumers.
• UK retailers will now face the challenge of utilizing the potential increase in sales by embracing the development of websites and apps optimized for mobile use.
• Despite the potential for an increase in retail sales domestically, only about half of the UK’s top 100 retailers provide dynamic web design for mobile optimized sites.
   

From the article:

“Retailers today must take every chance to engage consumers, inspiring them and giving them every possible opportunity to buy and interact with their brands,” said Neil Saunders, director of Conlumino.