Dive Summary:
- According to comScore, 48% of time spent shopping for retail products online was done on a phone or tablet. Apparel and accessories was the most popular category for mobile shoppers.
- Online retail sales were strong overall, surpassing $50 billion in the first quarter of 2013 and marking 14 consecutive quarters of growth.
- Online retail sales accounted for 10.6% of discretionary spending, a record high.
From the press release:
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its estimates of Q1 2013 U.S. retail e-commerce sales. Q1 2013 sales grew 13 percent year-over-year to $50.2 billion, marking the fourteenth consecutive quarter of positive year-over-year growth and tenth consecutive quarter of double-digit growth. It was also just the second quarter on record to surpass $50 billion in spending.
