In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail.
By: Retail Dive Staff
The retail landscape is in an ever-evolving state of flux as brick-and-mortar merchants grow e-commerce capabilities and online-only players learn how to get physical. Throw in the advancements in augmented reality, artificial intelligence and social media marketing, and the picture gets even more complex.
This series, where we talk to top executives about challenges, opportunities and strategies for success, is just one way Retail Dive is looking to shine some light on the forces — and thought leaders — that are shaking up the retail industry. So sit back and enjoy one (or more) of our deep, narrative dives.
I think something really important about being a small self-funded concept is that we were actually able to pivot in a way that a lot of larger companies weren't able to at that time, and we were able to move really quickly.
People used to say 'oh retail is dead,' or 'physical retail is dead' and you know, I think all of these different channels are evolving … [E-commerce] is a way to tell a story, it's a way to get product in front of people, but you have to constantly evolve or it is dead.