Zegna reinvents Facebook marketing through augmented reality incorporation
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
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Bergdorf Goodman, Mary Jane McCarty collaborate for limited-edition collection
Luxury home accessories designer Mary Jane McCarty is releasing two limited-edition spring collections for New York-based department store Bergdorf Goodman to be displayed in two in-store installations starting mid-March.
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Lagos emphasizes storytelling to push Rare Wonders Collection
Philadelphia-based jewler Lagos is tapping into consumer emotion with a quiz that correlates to personality to push talisman pendants from its Rare Wonders Collection and, by doing so, is hoping to connect with consumers on a more personal level through storytelling.
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Armani adds out-of-home ads to Acqua for Life campaign
Italian lifestyle brand Giorgio Armani is extending its Acqua for Life charity campaign where the brand will donate drinking water to the Green Cross International for each fragrance sold in the Heinemann Duty Free store at Germany’s Hamburg Airport.
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Beauty ads up 66pc year over year in W’s April beauty issue
Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.
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BMW, M&A market, John Galliano and social media – News briefs
Today in luxury marketing – BMW confident of keeping luxury car sales crown; Steady deal flow expected in 2012; Galliano gets his very own job rumor; What men and women really want, according to social media.
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How to successfully navigate the world of app creation
Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.
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