Will Mazda’s 3D mobile ad spare the banner from execution?
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.
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Twitter looks to missed call marketing with ZipDial buyout
Twitter’s acquisition of Indian mobile marketing startup ZipDial reflects its desire to branch out to international offline users and venture into a new form of mobile advertising based on consumers making missed calls to companies.
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Amazon aims for mobile streaming dominance with Prime original films
Amazon is attempting to dominate the mobile streaming sector by producing and acquiring original films for early distribution on its Amazon Prime Instant Video platform, suggesting that consumers continue to demand a wider variety of movie viewing options on mobile devices.
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Biometric authentication expected to dominate app world: report
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
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L’Oreal polishes image with makeup artists via YouTube-centered campaign
L’Oreal aims to bring makeup artists closer to the brand with a YouTube-centered search for the next great designer, including a contest offering a cash prize worth 100,000 euros, or about $116,000, and a one-year contract.
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