Why virtual reality is potentially brands’ next lucrative storytelling medium
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Please click here to read the entire story on Mobile Marketer

Q&A: Ruby Tuesday woos young moms via mobile and social
Casual dining chain Ruby Tuesday is on a mission to win back young mothers and families after an earlier repositioning to take the chain upscale drove them away, with mobile a significant part of the strategy for accomplishing its goal.
Please click here to read the entire story on Mobile Marketer

H&M unites social media influence with in-store action for Recycle Week
Apparel and accessories retailer H&M is combining the influence of a well-known music artist with mobile video, social media and popular blogger themes for a new campaign urging consumers to recycle.
Please click here to read the entire story on Mobile Marketer

7-Eleven pairs in-store efforts with microsite for Slurpee celebration
Convenience store chain 7-Eleven is celebrating the 50th anniversary of its well-known slushie drink with a bevy of mobile-first activations including a microsite, Snapchat filter and hashtag to encourage customers to invent new ideas for Slurpee cups.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free