Why Urban Outfitters, REI chose checkout to spearhead responsive design push
LITCHFIELD PARK AZ – Executives from Urban Outfitters and REI at the Mobile Shopping Summit 2014 explained why they are taking a piecemeal approach to responsive Web design, with both landing on checkout as the first completely responsive site component.
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Toyota leverages iAds for 360-degree interior view
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
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Q&A: WWE Studios exec discusses mobile game strategy
WWE studios, the film division for World Wrestling Entertainment, Inc., recently leveraged mobile gaming strategy to promote one of its latest DVDs, Scooby Doo! WrestleMania Mystery.
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Publishers Clearing House’s sweepstakes app has social tie-in
Sweepstakes brand marketer Publishers Clearing House is continuing its digital expansion with the launch of a new mobile application that lets users share information on social about the sweepstakes PCH uses to draw attention to its offers of merchandise and magazine subscriptions.
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Jim Beam uses digital campaign to introduce Kentucky Fire flavored bourbon
Liquor brand Jim Beam is introducing a host of digital videos across social media platforms to help introduce its new Kentucky Fire flavored bourbon to the public.
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CW speeds up mobile engagement with The Flash in launch campaign
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
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