Why iOS 9’s search, notification updates are good news for brands
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
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Mac, Sephora, Maybelline lose voice in social conversation around beauty: report
Beauty brands Mac, Sephora and Maybelline are losing voice in the social conversation surrounding beauty and skincare to non-traditional brands such as eBay, Amazon and Etsy, according to a new report from NetBase.
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Presidential candidates appeal to young female voters through theSkimm
As presidential candidates start their campaigning for next year’s elections, it has become clear that young voters are vital for success, with many candidates leveraging daily mobile newsletter theSkimm as one strategy for reaching this audience.
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