What impact will Facebook’s rocky IPO have on mobile investment?
Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.
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Apple, Coca-Cola successfully use mobile to drive brand value: study
In a sign of the growing importance of mobile for large corporations’ efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.
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Courtyard by Marriott aims for mobile bookings via AccuWeather iPad app sponsorship
Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.
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Metropolitan Museum of Art taps mobile game to drive visitor traffic
The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.
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24pc of MMS views come from iPhone devices: Mogreet
Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.
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Tiffany pushes mcommerce via Pandora app ads – Luxury Daily
Luxury Daily today – Tiffany pushes mcommerce via Pandora app ads; Prada flaunts untouchable image in Polanski film.
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