Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering
Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.
Retailers and brands tasked with implementing a strong mobile commerce platform must have a strategy in place before selecting the technology. This webinar, sponsored by Netbiscuits Inc., will shed light on what retailers need to do to get mobile commerce right.
“Building a mobile commerce operation without the right fundamentals is like standing a building without a foundation,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“In this day and age of instant gratification, few consumers are forgiving of missteps, and the potential for stumbles is great if some simple rules of the road are not followed,” he said. “This webinar is designed to do exactly that: help retailers and brands get the platform right before putting the strategy and tactics into action.”
Platform issues
The user experience needs of retailers’ customers and their own objectives for mobile commerce must be clearly articulated before the right technology solution can be selected and implemented.
Indeed, selecting a mobile commerce platform is a challenging task that requires brands to evaluate implementation approaches, technology architectures, pricing models, integration tools and commerce capabilities.
Peter Sheldon, senior analyst for serving ebusiness and channel strategy professionals at Forrester Research Inc., will lead the webinar. Craig Besnoy, U.S. managing director for mobile commerce platform Netbiscuits, will offer best practice and case studies.
Mobile Commerce Daily editor in chief Mickey Alam Khan will moderate.
This webinar will explore issues such as:
? Understanding where the organization fits on the mobile commerce maturity model
? Align the brand’s mobile commerce strategy with mobile commerce technology choices
? The pros and cons of in-sourcing, out-sourcing and partnering for mobile commerce
? Available technology choices and common integration and implementation challenges
? Emerging technology trends that will shape the mobile buying experience
? Best practice for mobile commerce strategy, tactics and implementation
FREE WEBINAR
Title: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering
Date and time: Thursday, June 23 at 2 p.m. to 3 p.m. ET
Sponsor: Netbiscuits
Subject: Retailers and brands tasked with implementing a strong mobile commerce platform must have a strategy in place before selecting the technology. This webinar, sponsored by Netbiscuits Inc., will shed light on what retailers need to do to get mobile commerce right.
The user experience needs of retailers’ customers and their own objectives for mobile commerce must be clearly articulated before the right technology solution can be selected and implemented.
Indeed, selecting a mobile commerce platform is a challenging task that requires brands to evaluate implementation approaches, technology architectures, pricing models, integration tools and commerce capabilities.
Themes:
? Understanding where the organization fits on the mobile commerce maturity model
? Align the brand’s mobile commerce strategy with mobile commerce technology choices
? The pros and cons of in-sourcing, out-sourcing and partnering for mobile commerce
? Available technology choices and common integration and implementation challenges
? Emerging technology trends that will shape the mobile buying experience
? Best practice for mobile commerce strategy, tactics and implementation
Speakers:
Peter Sheldon, senior analyst for serving ebusiness and channel strategy professionals at Forrester Research Inc.
Craig Besnoy, managing director of Netbiscuits Inc.
Moderator:
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer