Walgreens expands Google Play search program based on early success
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
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General Mills asks mobile users to elect favorite cereal monster
General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favorite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize.
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Connected marketing replaces mobile-first for new trade group
Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices, according to mCordis.
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