Victoria’s Secret revitalizes fashion show anticipation via Snapchat doodle contest
Victoria’s Secret unclasped fans’ excitement for its upcoming annual fashion show by asking Snapchat followers to draw their own fantasy bra with the photo-sharing application’s doodle features.
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Huffington Post forays into interactive video for stronger mobile experiences
Publishers such as the Telegraph, Huffington Post and Little Things are tapping native dynamic video in their applications and Web sites as a way to further immerse users in content.
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Toys R Us disperses holiday cheer with branded Snapchat geofilters
Toys R Us is rolling out branded geofilters on Snapchat for the first time, pointing to the bigger role that in-store mobile engagement will play during the 2015 holiday shopping season.
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Trix holds open casting call for real bunnies on mobile
General Mills’ Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors and colors.
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