Is Twitter more effective than Facebook for driving sales?
Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.
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Land Rover takes marketing off the beaten path with Tumblr
Land Rover North America created a Tumblr account that showcases its heritage through creative photography to flaunt the lifestyle behind the automaker in a social media setting.
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Dior pushes handbag line with latest multichannel ad campaign
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
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Robb Report aims for lifestyle theme in April home issue
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
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Using location-based marketing to drive traffic to luxury hotels
Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.
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BMW highlights 3 Series speed through YouTube contest
German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length.
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Prada, Barneys, BMW and Marc Jacobs – News briefs

Today in luxury marketing – Michael Pitt model-pouts for Prada; Barneys tweaks tailored clothing floor; BMW recalling 1.3 million cars to fix electrical flaw; Marc Jacobs planning new scent.
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How mobile analytics can work
I don’t know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.
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