Using film festivals to change the face of mobile luxury fashion
Mobile video is becoming one of the most popular mediums in which to display fashion products and is rapidly changing the face of the industry in terms of how consumers are accessing products and interacting with brands.
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Facebook evolution presents new kind of social commerce: WWD speaker
NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker from WWD’s Forum.
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Oscar de la Renta CEO: Do not be afraid to experiment with digital media
NEW YORK – The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at Women’s Wear Daily’s Digital Forum yesterday.
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Ecommerce sales to reach $200B in 2012: MasterCard Spending Pulse
NEW YORK – Ecommerce is continuing to increase about 17 percent year over year and will likely account for $200 billion in sales in 2012, according to a presentation at the Women’s Wear Daily Digital Forum.
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Longines cuts ribbon of first US shop-in-shop at Tourneau flagship
Swiss watchmaker Longines cut the ribbon of its new shop-in-shop inside the Tourneau Time Machine store during a party at the New York retailer earlier this week.
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Louboutin, YSL, luxury automakers and Etro – News briefs
Today in luxury marketing – Louboutin’s red sole trademark case might have legs again; For many luxury car buyers, small is now beautiful; Mcommerce on the rise; Where fashion is a family affair.
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Still stuck on selling first-generation retail
Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.
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