Mercedes-Benz outpaces competitors with digital: L2
Mercedes-Benz, Lexus and BMW received top scores in L2’s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
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Top 10 luxury brand multichannel marketers of Q2
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
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Hublot creates watch to celebrate Swiss and Chinese trade agreement
Swiss watchmaker Hublot is creating an official commemorative watch to honor the Free Trade Agreement between the People’s Republic of China and the Swiss Confederation.
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Mulberry returns to roots to connect with consumer
British label Mulberry is launching its autumn/winter 2014 campaign with a microsite and video that highlight the brand’s home country.
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Hotel brands glide into Fourth of July weekend
The extended weekend has given hotel brands extra space to craft compelling packages for the Fourth of July.
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Dior aligns couture fashion, timepieces with new horology campaign
French atelier Christian Dior is drawing inspiration from the architectural lines of its fashions to create a timepiece that is capable of dressing up any woman’s wardrobe.
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Twitter drives brand app downloads via targeted promotions
Twitter is providing brands with sharper tools to drive mobile application downloads.
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Berluti sneaker campaign directs attention to athletic footwear
French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.
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Barron’s targets “penta-millionaires” with glossy supplement, Penta
Weekly financial publication Barron’s is joining the growing list of imprints to publish a glossy supplement geared toward the sensibilities of ultra-affluent consumers with the launch of Penta magazine.
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Labelux, outlet stores, art sales and BMW – News briefs
Today in luxury marketing – Benckiser cutting Labelux Division: Reinhard Mieck to exit; Value Retail says luxury brands need to upgrade stores; Art sales: Monet’s water lilies rise to the top; BMW’s new Mexico plant will build up to 150,000 cars a year, report says.
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