Top 10 QR code campaigns of Q2
Marketers are constantly debating about whether or not QR codes are beneficial to their marketing needs. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Can Apple’s vertical integration work for others in the mobile space?
It is no secret that one of the keys to Apple’s mobile success is its vertical approach. While other companies are hoping to accomplish similar results with their own integration strategies, this may not be a workable solution for all.
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Michelob Ultra stirs up brand awareness via mobile ads
Anheuser-Busch’s Michelob Ultra is tapping rich media advertising to give users an interactive behind-the-scenes look at how the new beverage is made.
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Inviting proposals for Mobile Marketing Week Sept. 10-15
Mobile Marketer is pleased to announce the second annual Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.
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Heat magazine brings issue to life via augmented reality
Bauer Media-owned British pop culture magazine Heat is adding an augmented reality layer to its static pages to give readers an incentive when they use their mobile device.
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Burberry pushes big-ticket items via Pandora mobile ads – Luxury Daily
Luxury Daily today – Burberry pushes big-ticket items via Pandora mobile ads; Top 10 digital luxury marketers of Q2.
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Mobile and CRM: Time to turn up the volume
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
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