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Top 10 mobile messaging campaigns of 2015 – Mobile Marketer

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Top 10 mobile messaging campaigns of 2015
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
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Ford pilots on-demand ride-sharing service to innovate personal mobility
Ford Motor Co. is piloting an on-demand ride-sharing service that uses smart ride-hailing technology and customized shuttles as part of a bigger initiative to develop innovative and disruptive ideas for diminishing traffic congestion and making public transit more convenient.
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Bloomberg’s iPad Pro app taps split view, picture-in-picture for multitaskers
Business and financial publisher Bloomberg is an early supporter of Apple’s new iPad Pro tablet with an application that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality.
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