Dior takes long route to Instagram after a month of posts
French fashion house Christian Dior welcomed a larger following to its newly minted Instagram account by promoting the platform on its Facebook page.
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Top 10 luxury brand mobile campaigns of 2013
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed theplatform’s capacity for entertainment in 2013.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury automakers to build upon gains in 2014
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
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Mr Porter sponsors American Psycho musical to show artistic side
Online retailer Mr Porter is promoting its sponsorship of a musical adaptation of “American Psycho” currently running in London with a dedicated issue of its digital magazine.
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Krug heightens sensory experience with listening device
Krug Champagne is enhancing the sensory experience of its enthusiasts with a shell-shaped listening device designed to amplify the sounds of the spirit’s bubbles to create a new sensation for drinkers.
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Bergdorf Goodman displays resort collections in latest magalog
New York department store Bergdorf Goodman featured the top tier of luxury brands in its recent magalog mailer that displayed the retailer’s collection of resort wear.
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Sparkling wine, Moda Operandi, Denver real estate and Tiffany & Co. – News briefs
Today in luxury marketing – Quality over quantity as British bubbly builds reputation; Moda Operandi tries on $22M to push luxury fashion expansion; Denver real estate booms as ski slopes trump New York bustle; Former Tiffany & Co. executive sentenced to one year in prison for stealing jewelry.
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Editorial calendar 2014 for Luxury Daily
Here’s the 2014 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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