Microsoft is using The Dealmap’s DealExchange platform to publish local and daily deal content to consumers. Both companies are working to further integrate local deal content into other areas of the Bing network.

“Our DealExchange is the only platform that marries distribution scale with comprehensive deal coverage,” said Dan Visnick, vice president of marketing at The Dealmap, Menlo Park, CA.

“We work directly with brands on custom, cross-channel sales promotions,” he said. “For Crocs, we ran their first ever, store-wide sale across multiple channels, including mobile, the Web, social and email, and we have a full pipeline of companies for future sales.

The Dealmap is an aggregator of city-specific specials and coupons, which are distributed to its users through its DealExchange platform, the program used by deal providers and businesses.

Bing  is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions.

Mobile exchange
The DealExchange service provides tools that let publishers and developers integrate, distribute and monetize local deals.

Currently, the DealExchange has 36 commercial distribution partners that reach more than 85 million monthly visitors and includes companies such as Microsoft, CityGrid Media, Local.com, MyPoints and SuperMedia.

“People have always loved deals,” Mr. Visnick said. “Our research shows that 80 percent of people are exhilarated when they find a great deal. 

“The explosion of location-aware devices and smart-phones has enabled people to find great deals right around them through mobile apps like The Dealmap,” he said.

Users can browse daily deals

Users can browse the closest locations

Users can browse different categories

Daily deals
Recently, The Dealmap surpassed 1.4 million users since its launch in May 2010 (see story).

Pulling daily deals from Web sites, local vendors and national brands, The Dealmap then distributes them to its customers through mobile applications, a Web site, social applications and email.

The company claims to distribute more than $10 million in savings on any given day.

“We’re actively working to bring our award-winning apps to other mobile platforms and devices,” Mr. Visnick said.