The biggest mobile marketing wins and losses of 2014
While mobile marketing took several big steps forwards in 2014 thanks to iBeacons, the iPhone 6, Apple Pay and advances in attention-based metrics, marketers dropped the ball on several fronts, such as privacy, personalization, meager mobile budgets and moving beyond banner ads.
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Ford sees mobile push as key to wooing younger auto buyers
Ford Motor is focusing on marketing vehicles not just as transportation but as a technology experience to attract millennial buyers who regard cars as an expensive burden, according to the automaker’s third annual trend report.
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Pinterest’s Promoted Pins aim high in 2015
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with a new introduction to the Pinstitute, including new brand ad formats for more advanced targeting.
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Pinnacle celebrates social engagement with Promoted Tweets, holiday recipes
Vodka brand Pinnacle is diving deep into social with Promoted Tweets, interactive videos and New Year’s recipes, hoping to keep the brand top of mind as consumers ring in 2015.
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