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Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content
Swiss watchmaker Tag Heuer linked itself to mobile with a smartphone customized with branded content and made with the same materials as its timepieces.
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Mercedes-Benz uses Facebook data to personally connect with consumers
Mercedes-Benz is engaging consumers with a new Facebook application that features the German automaker’s new C-Class coupe and integrates users’ friends into the playing field.
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Bergdorf Goodman woos fancy ladies with eveningwear boutique
Upscale department store Bergdorf Goodman is targeting night-ready consumers with the opening of its new “evening boutique” at its retail location on Fifth Avenue in New York’s Manhattan.
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What luxury brands should mind when prepping for holiday campaigns
Luxury brands such as Harrods and Waterford Wedgwood Royal Doulton have already begun their holiday campaigns, but the possibility of a double-dip recession should make brands think twice about their holiday plans.
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Gilt City unveils pop-up event site for New Yorkers escaping to the Hamptons
Gilt City is rewarding its members with a handful of curated events at the flash-sale site’s first month-long, pop-up-concept event space in Long Island’s East Hampton, a popular weekend destination for New York’s wealthy inhabitants.
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Chanel, Dior and Proenza Schouler – News briefs
Today in luxury marketing – Chanel appoints Gigi Burris new head of millinery; Dior adding new eye cream; Theory’s Andrew Rosen to buy a big chunk of Proenza Schouler.
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Clarification: Bluefly not authorized dealer for Cartier, Hermes
Cartier and Hermes have not authorized online retailer Bluefly to sell its products, the two French luxury brands have told this publication.
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How to choose a winning mobile strategy
Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.
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