Swarovski spruces up Shanghai exhibit with mobile, social touchpoints
Austrian precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touch points that interact with local Chinese consumers as well as those around the world.
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Inspirato goes for summer bookings with new cruise offerings
Private travel club Inspirato is pairing with cruise line Silversea to offer an exclusive new cruise option for its guests, likely in an attempt to drive summer voyages.
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Cartier aims at New Yorkers via digital ad placement
French jeweler Cartier has decked out New York magazine’s The Cut Web site with advertisements for its new Tank Anglaise timepiece that link to its campaign microsite.
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PPR taps contest with Parsons, The Fancy to build brand awareness
Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.
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Ritz-Carlton pushes Asia-Pacific properties via package, contest
Ritz-Carlton is strengthening its Asia-Pacific division with a package and social contest that highlights the memories made during a trip.
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Viking offers up customization tool to push D3 line
Viking Range Corp. is offering customers complete control of their appliance image through a customization tool that lets users design appliances from the D3 line on its Web site.
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Burberry, Proenza Schouler, China and Marriott – News briefs
Today in luxury marketing – Burberry slowdown spurs luxury goods wobble; Proenza’s new uptown address; Chinese luxury appetite wanes; Marriott falls after lowering forecast for hotels abroad.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile image technology: Revolutionizing mobile transactions
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
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