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Will impasse in Washington undo luxury brands’ Q2 performance?
Luxury companies such as Hermes, Jones Group, high-end German automakers and LVMH have posted considerable revenue in the first half of 2011, but experts are unsure whether or not debt-ceiling politics in Washington will undo this progress.
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Are click-to-buy videos the future of ecommerce?
Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.
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Why luxury brands should care about magazines’ digital presence
To avoid the fate of the flailing print newspaper industry, magazines are pouring their resources into digital endeavors, presenting new and interactive advertising opportunities for luxury marketers who usually take advantage of print issues, according to a study from L2 Think Tank.
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Stella McCartney highlights brand, familial values with app update
British designer Stella McCartney is adding personality and familial presence by updating its iPad application to highlight images, photos and videos from its new campaign.
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Wall Street Journal lends audience to high-end Apples to Oranges supplement
News Corp.’s Wall Street Journal and The New York Post’s audiences will have a new publication supplement with Apples to Oranges, a magazine focused on bridging similarities between New York and southern Florida.
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LVMH, Hermes, De Beers and Frette – News briefs
Today in luxury marketing – LVMH now owns 21pc of Hermes; De Beers’ new chief relishes luxury of time; Frette taps Laurence Franklin.
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Emotional marketing triggers the right response
How consumers feel a company’s values align with theirs—and even a company’s overall perceived likeability—are all integral to creating a favorable feeling toward a product or service.
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