10 core values that make a brand luxury
To delve deeper into understanding what makes a brand luxury and why – whether it is a new brand such as Shinola or a classic one such as Montblanc – brands need to deliver the same essential values to the customers.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.
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Net-A-Porter’s latest offering works to democratize jewelry category
Online retailer Net-A-Porter is expanding its jewelry category to offer pieces at an entry-level price point to drive aspirational purchases on its site.
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Gucci makes room for reinterpreting brand codes
Italian fashion label Gucci is blending physical and digital mediums for its latest art project.
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Esquire UK brings editorial coverage to life in 4-day townhouse stint
Hearst-owned men’s lifestyle publication Esquire is taking over a London townhouse to illustrate the convergence point of style and substance.
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VeryFirstTo ramps up pub-crawls with month-long speakeasy trip
Ecommerce platform VeryFirstTo is giving a whole new meaning to the term “pub-crawl,” with an extreme version that takes members on an international trip.
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Sotheby’s acts on consumer desire for immediacy with digital walkthroughs
Sotheby’s International Reality is taking a page from Google Maps and allowing interested buyers a chance to tour properties without leaving their homes.
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LVMH, Moschino, Michael Kors and Breeders’ Cup – Live news
Luxury Daily’s live news from Oct. 10 – LVMH 2016 revenue grows 4pc through Q3; Petition urges retailers to “just say no” to Moschino; Michael Kors continues hunger appeal with social activism; Breeders’ Cup gallops into LA art scene with pop-up exhibit.
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UK, Condé Nast, see-now, buy-now and luxury resorts – News briefs
Today in luxury marketing – Cheap luxury goods in the UK lure shoppers; See-Now, Buy-Now: What have we learnt?; Condé Nast taps AOL exec amid corporate upheaval; Luxury resorts in China are focusing on residential sales to secure growth.
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Multi-device holiday merchandising: Creating personalized product discovery journeys
The key to creating a superior mobile shopping experience begins with the understanding that mobile search matters.
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