Social analytics improve, paving way for bigger marketing budgets
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.
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Toyota leverages mobile to target in-market local car shoppers
Toyota is using a new mobile advertising unit to serve real-time offers to customers who are in a Toyota dealer’s region and in the market for a car.
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How Redbox keeps its SMS program interesting for subscribers
In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to its SMS subscribers encouraging them click on a link to be taken to scratch-off surprise deal.
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Mountain Dew takes street art on tour through Instagram
PepsiCo’s Mountain Dew is voicing its support for street art and urban culture through a live event that will feature submitted artwork through Instagram from street artists, which will then be printed on site and put on display at the exhibit.
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USA Today targets mobile audience with high school sports coverage
USA Today Sports Media Group has revamped its mobile platform for high school sports coverage with richer media, more interactivity and crowd-sourced content to better relate to its core audience.
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