Skechers launches largest Snapchat activation ever at LA marathon
Skechers is making use of Snapchat’s geofilters feature in an abundant way by providing a large number of filters all along the path of its Skechers Performance Los Angeles Marathon.
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DKNY weaves social platforms together for eye-turning video campaign
Apparel and accessories brand Donna Karan New York is ushering in its new campaign with social integrations, a wow factor and an actress/model to garner extra attention.
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Armani’s use of Facebook Messenger touts film project premiere
Italian apparel and accessories brand Giorgio Armani is hoping to make a dramatic impact with its third annual film project with the help of a special bot that goes beyond commerce.
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