Chanel prompts beauty remix through amplified approach
French fashion house Chanel is turning up the dial on color cosmetics with the help of a girl band.
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Piaget offers consumers intangibles with new Possessions
Swiss jeweler Piaget is giving consumers the world with its new Possession collection.
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Advertisers cheer as live event apps take center stage
As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms.
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Remy Martin invites consumers to discover its history firsthand
Cognac maker Rémy Martin is letting consumers explore its heritage through an interactive experience that mixes education and entertainment.
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Cartier flaunts simple yet sophisticated design via interactive touchpoints
French jeweler Cartier is raising awareness for its new Clé de Cartier timepieces among the affluent audience of Condé Nast’s Architectural Digest.
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Dolce & Gabbana resists the elements with passion proof mascara
Italy’s Dolce & Gabbana has introduced a new mascara that claims to be passion proof to keep up with the sensuality of the product’s users.
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Lamborghini brings aspirationals closer to dream with certified racing program
Italian automaker Lamborghini is gearing up to provide a handful of aspiring racers the ride of their life.
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Four Seasons indulges in local fish, flavors to initiate new consumers
Four Seasons Hotel Ritz Lisbon is taking one of its brand staples into the public on the occasion of a local festival.
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Nordstrom, Starwood, Legion of Honor and Tag Heuer – Live news
Luxury Daily’s live news from March 28 – Nordstrom to throw party for Snapchat-savvy undergrads; Consortium continues efforts to steer Starwood away from Marriott; Alber Elbaz, Axel Dumas recognized by French Legion of Honor; Tag Heuer incites watch madness for Autavia Cup.
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BMW, Balmain, haute technology and Japan – News briefs
Today in luxury marketing – BMW plotting ultra-luxury X7 worth $100K; The business of Balmain’s big hair swap; Haute technology: The otherworldly designs shaping fashion’s future; Japan’s luxury and lifestyle markets a magnet for investors.
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Ad-blocking racket kills $32B display advertising business?
Is all advertising evil? Should the consumer be protected from any and all ads?
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