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P&G’s Secret rolls out anti-bullying geofilter for high schools
For today only, Procter & Gamble’s Secret brand is deploying the first anti-bullying geofilter campaign targeted specifically at high schools as part of a broader multi-channel campaign.
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Levi unzips mobile quizzes, personalized emails to drive loyalty and conversion
RANCHO MIRAGE, CA – A Levi Strauss & Co. executive at the Mobile Shopping Summit 2015 said the brand focuses on leveraging interactive features such as mobile quizzes and personalized emails to showcase the fit and style of its denim while supporting the 50 percent of traffic stemming from smartphones.
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Unilever’s Dove and Axe brands target Refinery29’s audience on Snapchat
Unilever was quick to partner with publishing brand Refinery29 for its recent Snapchat Discovery channel launch, tapping into the publisher’s audience to target millennials for the TreSemmé, Dove and Axe brands.
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Use mobile data to drive effectiveness of offline marketing: Dstillery exec
RANCHO MIRAGE, CA – A Dstillery executive at the Mobile Shopping Summit 2015 underscored the growing opportunities for leveraging mobile user data to make offline marketing more precise.
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