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Swarovski brings holiday sparkle to Galeries Lafayette Beijing
Precision cut-crystal maker Swarovski is embellishing Galeries Lafayette’s Beijing flagship store for the holiday season with its Sparkling Christmas campaign.
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Moda Operandi focus on one-of-a-kind pieces for holiday gifting
U.S.-based online retailer Moda Operandi is aiming for holiday gift purchases with the addition of a number of exclusive items and experiences.
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Luxury travelers most likely to book on mobile device: report
Fifty-two percent of luxury travelers say they are likely to book a trip on a smartphone within the next year, compared to the average 29 percent across all segments of travelers, according to a new report by Expedia Media Solutions and comScore.
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Van Cleef & Arpels creates e-catalog for increased online presence
French jeweler Van Cleef & Arpels is revealing its online catalog with various watches and jewelry items presented with in-depth information about the brand.
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Peninsula broadens reach with primary Instagram, Twitter accounts
Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.
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Magellan Jets offers on-time guarantee for guests
Private aviation company Magellan Jets has announced its new concept that guarantees an on-time departure or the consumer receives a full refund.
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Christian Louboutin, Vogue, Neiman Marcus and Ralph Lauren – Live news
Luxury Daily’s live news from Nov. 13 – Christian Louboutin unveils $675 limited-edition holiday polish; Condé Nast’s Vogue expands reader outreach with Bangkok lounge; Neiman Marcus reworks classic dishes in latest cooking anthology; Ralph Lauren taps Hermès exec for increased watch focus.
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Ferrari, branded hotels, Mercedes and New York Fashion Week – News briefs
Today in luxury marketing – Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week’s new name?
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Delivering on the promise of personalization
While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.
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