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Pedigree’s Puppy Bowl gets leg-up on Super Bowl through VR – Mobile Marketer

Author

Staff reports

Published

Jan. 30, 2017

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Pedigree’s Puppy Bowl gets leg-up on Super Bowl through VR
Pet food brand Pedigree is ringing in its sponsorship of Animal Planet’s Puppy Bowl XIII with an immersive look into the game, along with digital videos outlining the “pupletes” journey to gridiron glory.
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Mr. Clean pivots towards marketing to men in new spot
Procter & Gamble’s line of all-purpose cleaning products, Mr. Clean, will go for a titillating star turn in the property’s newest spot, which debuted on digital channels and touts an accompanying hashtag.
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Ride Snowboards, Line Skis and Napster partner for curated playlists, social contests
Winter sports brands Line Skis and Ride Snowboards are coming together for a promotion with streaming platform Napster to provide playlists curated by their sponsored athletes and a social-centric giveaway.
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