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PayPal advances mobile checkout convenience new One Touch log-in requirements

PayPal is making it even easier for consumers to shop on mobile by eliminating the need to continuously opt in for One Touch checkout.

Shoppers on mobile and desktop can now enable One Touch to circumvent the need to log in for 180 days, and once a purchase is made, stay logged in for another 180 days. PayPal users previously needed to physically opt in every six months.

“There is not anything specifically new for One Touch from a product perspective, the only adjustment we made was each time PayPal One Touch users complete a One Touch purchase they will be automatically re-enrolled for an additional six months where One Touch is accepted,” said Chris Morse, head of global merchant communications at PayPal. “In the past people would have to re-opt in every six months.”

One-step checkout
PayPal is further streamlining its One Touch checkout by extending the period of time in which it requires users to log in again, based on the amount of purchases, as one-click purchasing solutions continue to evolve. Previously, the service would prompt users to re-log in and enable One Touch every six months.

Now mobile and desktop users no longer need to keep logging in, and instead the service will last for 180 days. Once users make another purchase, it will continuously keep users logged in for another 180 days.

One Touch will log out after 180 days if the user has not made a purchase, keeping the service secure but also keeping the convenience factor for frequent users.

PayPal informed users of the change via email, allowing users who have not enrolled in One Touch to opt in. In the event that a user’s device is stolen, the account holder can access his or her information and turn off the service.

Mobile payments
The payments service is continually rolling out new initiatives and more mobile capabilities to continue maintaining its place as a commerce leader, especially now with the surge of mobile payments programs.

Early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, a potential threat to PayPal as mobile payments mature, according to a new report from 451 Research (see more).

PayPal also updated its application to include a new home screen designed to make it faster and easier for users to access their most important account information and take popular actions, such as send payments (see more).

“If a merchant has One Touch enabled, it crosses mobile and desktop purchases,” Mr. Morse said. “So people using One Touch can enjoy the same experience no matter which device or platform they are using.”