Neiman Marcus integrates social commentary with ecommerce guide
Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.
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One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank
One-third of luxury marketers offer mobile commerce options for consumers on non-optimized Web sites, according to a new report from L2 Think Tank.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Jimmy Choo markets spring/summer collection via Mandarin Oriental collaboration
The Landmark Mandarin Oriental, Hong Kong, is collaborating with Jimmy Choo to offer a hotel package and afternoon tea that is inspired by the footwear label’s spring/summer 2013 collection.
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Diageo boosts availability, lifestyle via new ecommerce platform
Spirits conglomerate Diageo is offering brands such as Johnnie Walker, Talisker and Grand Marnier on a new ecommerce and lifestyle platform called Alexander & James made for customers in Britain.
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Bloomingdale’s drives transactions via Dot by Marc Jacobs takeover ads
Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine’s fashion blog The Cut.
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Chanel, Dior brighten up Vanity Fair Hollywood issue
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
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PPR, Bottege Veneta, De Beers and Russian automakers – News briefs
Today in luxury marketing – PPR foresees another solid year as 2012 profit rises; Bottega Veneta says Europe shop window for China; De Beers’ underlying profit down 49pc; Russia wants to produce its own luxury cars.
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Why be mobile-first when you can be mobile-always?
This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).
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