BMW pushes social history via 10M Facebook fan effort
BMW is pushing a new Facebook application that offers an automaker-themed infographic about users’ habits and encourages follows on the German automaker’s family of pages as a gift to its more than 10 million fans.
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Audemars Piguet hooks super-affluents with heliport marketing
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
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Four Seasons Santa Fe hits high note with opera package
In a move to hopefully entice artsy visitors, Four Seasons Resort Rancho Encantado Santa Fe is providing an opera lover’s package offered exclusively at this property.
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Out-of-home ads add luster to ultra-luxury automaker image
Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.
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Harrods bridges generational gap with youth-oriented in-store festival
London-based retailer Harrods is continuing to target younger consumers by creating a series of events that culminate in a fashion and music festival this weekend.
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Omega aims for increased visibility via Android app
Watchmaker Omega is increasing visibility by offering Android users a chance to interact with the brand via mobile through its first device application.
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Mercedes, Hermès, Armani and Nordstrom – News briefs
Today in luxury marketing – Mercedes aims to oust BMW as top luxury brand; Has the Hermès Birkin bag lost its appeal?; Giorgio Armani to dress Batman; Nordstrom opening at Rideau Centre in Ottawa.
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In search of the luxury branded money manager
Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
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