Dior boasts Nobel Prize-winning ingredient in new skincare line via microsite
French label Christian Dior is generating interest in its One Essential skin care line through its Beauty Chronicles campaign that highlights the product line and offers information.
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Brian Atwood partners with Bloomingdale’s, Vogue for in-store handbag events
Footwear label Brian Atwood is partnering with department store chain Bloomingdale’s, Condé Nast’s Vogue and fashion bloggers to host in-store events to celebrate the new B Brian Atwood handbag collection.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Jaeger-LeCoultre fetes anniversary with Venice Film Festival partnership
Swiss watchmaker Jaeger-LeCoultre is targeting timepiece enthusiasts and film lovers through its partnership with the Venice Film Festival where the brand will present its Jubilee timepiece collection and a filmmaker award.
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Nordstrom pushes fall products via multi-layered mobile ad
Department store chain Nordstrom is pushing a new collection of Ugg boots through a mobile advertisement that allows consumers to swipe through different products without leaving the original site.
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Lexus creates interactive, branded space in Tokyo for fans to connect
Toyota Corp.’s Lexus International is creating a luxury experience space Aug. 30 in Tokyo’s Aoyama district for brand loyalists to interact with the automaker and each other.
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Dorchester Collection engages guests in book reading with James Bond-themed events
The Dorchester Collection is targeting literary and film enthusiasts by transporting guests into a James Bond-like experience following the release of William Boyd’s newest book “Solo” Sept. 26.
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Turnberry Isle Miami targets male travelers with $100K golf package
Luxury golf resort Turnberry Isle Miami is aiming to entice large groups of male travelers with an “Ultimate Guys’ Golf Weekend” package that is priced at $100,000.
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BMW, Ferrari, Santoni and Telsa – News briefs
Today in luxury marketing – BMW owners waiting for repairs on supply chain breakdown; Ferrari plans more hybrids to follow LaFerrari supercar; Santoni aims for eco-friendly luxury footwear; Tesla luxury buyers step up to $90K, car prices rise.
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Two key considerations for a successful social + mobile strategy
Ignoring social in mobile marketing outreach is not a successful strategy. In fact, social is among the best avenues to reach mobile audiences since search, banners and even email use pales in comparison.
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