Marc Jacobs aims for structure, expansiveness in Web site redesign
U.S. fashion label Marc Jacobs is staying relevant with a grid-like layout for its Web site redesign that allows many collections to be shown simultaneously.
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Net-A-Porter spurs fall purchases via mobile trend report
British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.
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Leading Hotels ranked top brand in China: report
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
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Saks Fifth Avenue introduces faces of fall during Beauty Week
Department store Saks Fifth Avenue is celebrating the start of fall with four distinct looks and Beauty Week festivities to engage consumers.
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Specialized properties gaining year-round appeal
Many luxury hotels have a salient characteristic that peaks during a certain season resulting in a windfall of booked rooms, but it also forces marketers to recast attractions to keep traffic steady year-round.
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Jardin de Diamants offers transparent view of tight-knit diamond industry
Located in the heart of the world’s diamond district, Jardin de Diamants is opening the doors to this previously inaccessible industry by offering private consumers an insider’s buying experience.
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Carolina Herrera, Dior, Veuve Clicquot and Bentley – Live news
Luxury Daily’s live news from Sept. 25 – Carolina Herrera president rumored heading to Donna Karan; Dior connects fragrance to fashion in new tome; Veuve Clicquot involves consumers in grape harvest via online diary; Bentley aims to make impressions with GT-3 racing debut in China.
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Cartier, Lanvin, India and real estate – News briefs
Today in luxury marketing – Cartier launches legal attempt to block Web sites selling counterfeit goods; Alber Elbaz: Keeper of the Lanvin flame; Forget China, this is the next big luxury market; Will a tax on ultra-expensive second homes destroy New York’s real estate market?
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Heritage brand architecture: Using passion for authenticity to create emerging brands
Sub-brands, or secondary brands, need to relate and support the original brand. Not to do so creates confusion and mistrust. This group of emerging brands is a singular opportunity to allow others to paint on the canvas of an existing brand.
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