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Cartier romances consumers with proposal video
French jewelry maison Cartier is getting in the spirit of Valentine’s Day with a new social video telling the story of three different engagements.
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Retailers prompt ecommerce gifting with digital Valentine’s Day efforts
As Valentine’s Day approaches, retailers are reaching out to consumers via digital channels, looking to drive ecommerce gifting purchases.
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Aerin Beauty goes feminine with rose campaign for new perfume
Aerin Lauder’s Aerin Beauty is releasing the first perfume of its Premier Collection with a campaign emphasizing the feminine beauty of roses.
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Ralph Lauren explains craftsmanship through digital flipbook
U.S. fashion label Ralph Lauren is promoting its Ricky bag with a new digital flipbook that explains the inspiration and craftsmanship that go into making each purse.
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Ferrari builds anticipation for 488 GTB on social media
Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.
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Bottega Veneta engages consumers with handbag biography
Italian apparel and accessories house Bottega Veneta is delving into the heritage and craftsmanship of its Veneta handbag through a multimedia microsite.
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Cunard adds jazz line-up to trans-Atlantic voyage
Global cruise line Cunard is teaming with jazz label Blue Note Records to bring passengers aboard the Queen Mary 2 for intimate performances during its trans-Atlantic journey.
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Net-A-Porter spurs conversions with British Vogue mobile ad
Online retailer Net-A-Porter is appealing to the fashion-conscious readers of British Vogue with an advertisement running on both the mobile and desktop versions of the publication’s Web site.
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Bentley maps out global roadtrips to prompt excursions
British automaker Bentley Motors is directing consumers around the world with global driving route options.
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Chanel, LVMH, Yves Saint Laurent and Jean Paul Gaultier – Live news
Luxury Daily’s live news from Feb. 3 – Chanel shares its lovers, muses for new lipstick line; LVMH posts organic revenue increase of 5pc for 2014; Saint Laurent deconstructs the rose for 2015 limited-edition fragrance; Jean Paul Gaultier unveils Swarovski jewelry line at Paris Couture Week.
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Viktor & Rolf, reading material, Apple and cruises – News briefs
Today in luxury marketing – Viktor & Rolf to halt ready-to-wear; New book chronicles the careers of Alexander McQueen and John Galliano; Apple stores will implement jewelry store practices to help sell the Apple Watch; Luxury cruise features $10K per night suite as large as a house.
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Consumer shopping experiences set for rapid changes
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
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