Baccarat shows timelessness through global love stories
French glassmaker Baccarat is celebrating its global appeal with a series of romantic vignettes directed by women in major cities.
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Nordstrom integrates Instagram to create shopping experience
Department store chain Nordstrom is using Instagram to encourage consumers to purchase products featured on the social media platform.
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Luxury Retail Summit 2014 New York Sept. 9: Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Prada casts male model in women’s wear campaign to layer context
Italian fashion house Prada added an element of storytelling to its fall/winter 2014 women’s wear campaign by filming a couple rather than a solo female model.
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Roger Vivier creates cartoon boutique for new Web site
French footwear and accessories label Roger Vivier has laid out its remodeled Web site to look like a cartoon house to showcase its whimsical brand image.
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Bentley expands lifestyle projects via Vertu partnership
British automaker Bentley Motors is embarking on a five-year partnership with high-end smartphone manufacturer Vertu to further round out its lifestyle options.
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Trump SoHo fosters entrepreneurial spirit early with kids program
Trump SoHo New York is improving the family experience with its Young Entrepreneur SoHo program that aims to foster business-oriented behavior.
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Audi continues polo alignment with Coronation Cup sponsorship
Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.
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Net-A-Porter advertises new activewear on The Cut
British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.
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Coty, Bugatti, travel retail and Woolmark winners – News briefs
Today in luxury marketing – Coty unrolls a transformation; Bugatti mulls hybrid follow-up to Veyron supercar; Travel retail taps travelers beyond traditional corridors; Europe’s Woolmark winners announced.
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